Adidas Originals Launches The Adidas Samba Again, This Time With African Influence

The first Adidas Samba was released as an indoor football shoe in the 1950s.
This year, the brand has has launched the same samba, this time with a twist.

To bring the relaunch to the African soil, the company solicited the help of South Africa’s photographer and visual artist Trevor Stuurman. The campaign tagged ‘This Is Our Territory’ featured photographer Uno Gondo and digital curator Lindiwe Ngubeni.
The campaign draws inspiration from South Africa grassroots soccer culture.

 “We decided to use the iconic handwoven Kente cloth from Ghana as a backdrop as it represents time, technical skill and heritage. We felt that similar to fabric, soccer brings people together in an authentic and celebratory manner. It was also so important for me to personally bring it back home to Africa and to celebrate our collective culture,” says Stuurman.