As a brand, Henri Uduku has wrestled with the conventions that have risen around the fashion industry building its whole ethos around this worship of the seasons. Technology, globalization and industrialization has significantly weakened the hold the weather had on our lives, the most privileged of us literally spend their lives chasing the warm summer climes.
As an apparel brand finding its voice, they are willing to buck tradition and forge our own path. This season they present their Resort collection, inspired by the radical idea that the label of the future will honour the universality of choice. Like the men and women they dress, they chose this collection to ‘chase the sun’.
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