Tuesday, December 11, 2012
ON THE INTERNATIONAL SEEN- BEYONCE SIGNS ON FOR PEPSI DEAL WORTH $50 MILLION
The amount seems astounding -- and blows Britney Spears' "X Factor" pay day out of the water -- but for pop royalty with a relatively untarnished track record, Beyoncé is likely to be worth it.
The fund is expected to support the singer's concerts, videos and photo shoots, among other ideas, Lee Anne Callahan-Longo, the general manager of Beyoncé's Parkwood Entertainment, told The New York Times.
Pepsi has inked Beyoncé for new a multi-year endorsement deal estimated at $50 million, The New York Times reports. But the campaign won't just include TV and radio commercials or magazine and billboard ads. Beyoncé's image will appear on a limited-edition run of Pepsi cans and will receive a multi-million dollar Creative Development Fund for the co-creation of relevant consumer content.
Beyoncé commended the soft-drink brand for supporting her creative endeavours. "Pepsi embraces creativity and understands that artists evolve," she said in a statement. "As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."
Pepsi and Beyoncé's first project is a "Live For Now" global TV commercial due out in early 2013. Pepsi will also sponsor Beyoncé's Super Bowl XLVII halftime show on February 3.