Inspired by Naomi Wolf's concept, this collection channels the 21st century feminist who is not apologetic about being a WOMAN. She is not restricted by conventional feminine notions of dressing. She dresses to show that she is competitive, adventurous and sexy. She isn’t fighting for equal rights but is competing to come out on top.....
The ALALI Boutique collection for Spring/Summer 2013 combines athletic elements such as the raglan and dolman sleeves, triangular silhouettes and the racerback with feminine, elegant features such as the hourglass impression, godgets, draping and sheerness.
The nonchalant juxtaposition of neon prints reference the 90s and characterize the adventurous nature of this WOMAN while the monochrome, nude and neon represent her VESRATILITY.
Check out the lookbook below;
Creative Director: Oroma Cookey-Gam
Models: Damilola Teidi & Oghogho Obrutse
Photographer: Alistair Englebert Preston
Jewellery: Savvie Hair Boutique
P: 07066912089, 08133282944