Make-up has always been able to give us a helping hand, but a new generation of smart cosmetics contain ingredients that reflect and diffuse light, making it so easy to conceal and correct.
Here's our guide on how to do it...
If you're going to buy only one new product, make it a primer. These multi-purpose wonders moisturise skin, as well as creating a flawless canvas that anchors foundation.
The newest foundations put light-reflecting technology center stage, with impressive results. To achieve a flawless finish for any foundation, apply with an Optical Blurring Brush.The rounded tip and close-packed bristles buff and polish the product into the skin, rather than just layering it on.
Estee Lauder's Invisible Fluid Make-up, £27
Boots No.7 Intense Radiance, £12.99
Don't forget concealer
Brush on, then use your finger to gently pat it into place.
If you use it on blemishes, be sure to add a dab of face powder on top or the highlighting concealer will draw attention to them.
Shimmering eye shadow
Eye shadows that play with light are frequently glittery or frosted, so, for anyone older than 25, can feel too young or old-fashioned.
However, under the brow and in the inner corner of the eyes for a subtle effect that lifts the eye.
Light-reflecting pigments in eyeliner sound unnecessary, but make-up innovator have come up with a lower-lash liner that will make your eyes look huge. A pale metallic pink kohl that glides on easily and gently bounces light to open up the eye.
Perfect your pout
Glosses are the conventional go-to for boosting lips as they reflect more light than lipsticks. But they can look a bit teenage.
New generation lippies, offer serious shine and strong, lasting colour, so you get the same effect without a gloopy gloss.
Powder is used to mattify, but a dewy finish is more youthful — there's no danger of that powdery-old-lady look.
The latest products offer the best of both worlds with silica-based formulations that moisturise skin.
Courtesy Gifty Daughter - Sole distributor Fashion Fair