Tuesday, September 11, 2012


 The dress was designed by the stylist - Kelu back in 2009. It was inspired by the love song of an emerging young female singer who meant to wear it for a video shoot of the said love song but unfortunately, it didn’t hold therefore no one got to wear it until Kelu  modeled it herself in July, 2012. As she listened to the single for inspiration as regards styling, the following came to mind “direction”, “silhouette”, “colours” and “texture”. She thought being a romantic song; the artiste should be dressed accordingly;
  • hence the most suitable outfit will be a dress, because she has to look very feminine,
  • the colour have got to be soft and subtle, which is the reason why she chose white
  • Hence her decision to use the most traditional of all fabrics- LACE! It is very synonymous to wedding dresses therefore; nothing says “romance” more than it does.
Overall, Kelu set out  to create a balance between a look that is edgy and chic but yet romantic. However, she decided to maximize the potentials of such a beautiful dress that’s stunning in its simplicity by wearing it in five different ways; a label she calls MULTIPLICITY!

This concept was inspired by some of her female clients who felt uncomfortable repeating an outfit yet didn’t have a fantastic budget to buy them a wardrobe that’s every woman’s dream. Here’s how to utilize your wardrobe to the max! And that’s how to make the best of the little you’ve got!

Casual couture: Imaginative details, floral power and a flamboyant style created a funky/playful vibe. I wore a string of red roses, (which is actually an interior home décor) I made a bow out of a chiffon scarf and color blocked it with a pair of green petal-inspired shoes. Very quirky!

Sophisticated glam: One word is key here “ACCESSESORIZE” and this one word that can transform a whole look! Imagine jewelry on a sliding scale depending on size- the smaller the piece, the more you wear. A real statement piece should be worn as a single item but fine jewelry looks great piled on. A basic but key rule. I bought the hat from an open house because I think its different; clownish yet British. I obtained the vintage purse from my mum. I got the stack of slim chains from a thrift market. The shoes are ALDO and have had them for years.

Street style: Usually, things which wouldn't 'normally be paired together end up meeting: Leather and ruffles, denims and laces, feathered hair accessories, pulk socks and sandals etc. Basically, street style now trending wholly depends on the wearer's creativity, comfort and flexibility-a rigid sense of style just won't cut it. The sexiest thing about fashion is taking what’s ‘in’ and making it your own. This is the re-birth of fashion.

East meets west: there’s a little bit of everything in this look and it still looks well put together because it’s “jes a lil bit” of everything. From rock n roll (the studded bracelets and zipped jackets) to British fashion (socks in pumps) there is absolutely something for everyone.

Edgy Innocencean all white, clean and elegant dress can be jazzed up with a pair of neon coloured shoes while other accessories are kept minimal.


Adekelu Ogunleye hails from Ilesha, Osun State. In 2006, she obtained a Bsc in English Arts from the University of Lagos.Her passion for styling is inborn. She started combining and coordinating clothes for her friends back in school but in 2008, she decided to turn her passion for fashion to a career. She assisted Omoyemi Akerele (former fashion Editor of True Love Magazine) where she helped to style the fashion pages of each monthly edition. She also helped her style various collections of designers at Vlisco Urban Fashion Show and contestants of season 1 Project Fame.
In 2009, she birthed her baby; KELU Image Consultancy Ltd. From then, till now she has styled both male and female Nigerian celebrities for their personal image, red carpet events, video and photo shoots, fashion shows in London and Nigeria.
Her clients are; Funlola Aofiyebi Raimi, Uche Jombo, Omotola JoladeEkehinde, Kalu, Susan Peters, Tuface Idibia, Gabriel Afolayan, Agatha Amata, Ego Ogbaro, Dammy Krane, Rocksteady, Sound Sultan, Waje.
Fashion shows she has worked at are; Africa Fashion Week London(AFWL)2011, Arise Fashion Week Lagos, Ikeja Shopping Mall Fashion Show, Fashion Fantasia Breast & Cancer Charity Fashion Show, Prinatan (ELLA Magazine) Fashion Show.
However, in December 2011, she went further to brush up her skills by enrolling at Icon-Mode Consultancy in affiliation with Colour Me Beautiful London, where she took short-term courses in Fashion Styling/Colour Analyses/Image Consultancy/Make up.
Her personal style is very simple and romantic but she endeavors not to impose that on her clients. As a professional, she styles each client according to their personal style, skin tone and body type which forms the basis for a new image.

No comments:

Post a Comment