Luisana Lopilato wowed today in a stunning set of photographs for Ultimo's latest lingerie campaign.
The blonde actress, wife to singer Michael Bublé and a successful actress in her home country of Argentina, signed up as the face of the brand for a two-year stint in October last year.
Since then, sales have rocketed by 37 per cent - a spike that Ultimo founder and CEO Michelle Mone attributes in part to the Lopilato effect.
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When Michelle Mone was awarded an OBE in 2010 for her services to business, she gave thanks to Luisana and the other Ultimo models (Tamara Ecclestone and Amy Childs also modelled for the brand in 2011).
And when she promised that 2012 would be even bigger, she was not wrong.
Michael Bublé and his stunning wife are all smiles together
At the time, she said: 'This year we have unveiled some amazing images designed to best showcase our collections and it has been fantastic to be involved with some incredible women.'
'Signing Michael Buble’s wife Luisana is one of our biggest international stars and the response we have had has been phenomenal.