Friday, April 27, 2012

Betsey Johnson Files for bankruptcy protection


Fashion designer Betsey Johnson's company filed for bankruptcy protection Thursday night in New York, following poor performance in its chain of retail stores.
The Chapter 11 filing by Betsey Johnson LLC will see most of the chain's 63 stores close, a person familiar with the matter said. Steven Madden Ltd., which owns the Betsey Johnson license, likely will keep four or five flagships in New York City and a few other cities, the person said.
The company employs about 400 people. Its largest creditors include Haskell Jewels, American Express and FedEx Corp., according to the filing.
In the filing, the company said it started exploring strategic alternatives including a sale in January. The following month, it enlisted the help of Morpheus Capital and Advisors LLC to help it find new equity investors or sell the company, the filing said.
Morpheus reached out to 22 potential buyers and investors. The company was in the final stages of a deal to sell its assets earlier this month when the would-be buyer "abruptly" backed out of the deal, according to papers the company filed with the court. Negotiations with other potential purchasers failed to result in a deal, and the company decided to file Chapter 11 to sell itself to either a buyer that would keep it operating or liquidate its assets.
Ms. Johnson was known for her over-the-top personality, designing clothes with bright neon colors and ending her runway shows by turning cartwheels.
She founded her label in 1978 with former model Chantal Bacon. The brand has since become known for flamboyant fashion shows featuring punk-rock looks, mini dresses, and at times even doubloon-tossing pirates and Playboy Playmates.
The company had outlined plans to have 100 stores in 22 states by 2012.

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