Sunday, January 29, 2012

Victoria’s Secret Launches a High End Line

Behold, the full Victoria’s Secret Designer Collection.
The line, which launched just recently, has been flying off the shelves. And we can see why: From unlined lacy bras, to chiffon teddies, the new collection offers a refreshing (and sophisticated) change from Victoria’s Secret regular, more playful fare. Don’t get us wrong–we love us some neon thongs–but the lacy underthings in their designer collection is stuff we could see actual, grown women we know wearing.
But the grown-up sensibility also comes with a grown-up price tag: Bras retail from $98 to $158; undies and garter belts are $38 to $68 and baby dolls and teddies are $158 to $218. The collection will replace the brand’s decade-old strategy of carrying high-end brands like Chantelle Thomas in their stores. “We took it in-house because we have a design team that has such a passion for lingerie, and they differentiate Victoria’s Secret from any other brand,” Ed Razek, president and chief marketing officer of Victoria’s Secret, We think passion is a fitting descriptor here


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