Tuesday, November 1, 2011

VLISCO launches new line of DELICATE SHADES : ILUSTRATING COLOURS

Delicate Shades: Illustrating colours
In the new Vlisco Delicate Shades fabric collection, design plays a starring role, even more so than usual. Vlisco has reviewed its own craftsmanship, rediscovering its uniqueness and creativity, and experiencing its drawing technique in a completely different light. This technique makes it possible to create two designs in one, uncovering a double layer with a subtle transparency effect. A number of designs take on a different appearance when viewed from the left or right, resulting in infinite ways to wear it. A range of bold blue shades and overpowering earthy tones are highlighted by bright accents of yellow and pink. The colourful graphic designs play with your mind, transforming into three-dimensional illustrations with outlined shadows, as the elusive waves of colour appear to set the illustrated woman into motion, seemingly revived in your imagination. Explore your own creativity and enjoy the ultimate Vlisco designs as part of the Delicate Shades fashion & accessories collection, available in Vlisco Boutiques as of November 2011.
















About ‘Delicate Shades’ by Vlisco

Distinctive Technique
The inspiration for the collection was drawn from the perfect imperfection that underlines Vlisco’s craftsmanship. The unique printing technique was taken to the next level for the collection, turning inspiration into reality. The result is two different designs on one fabric created from a single pattern design. Since the front and back are different, a double layer with a transparent effect is created. The possibilities to create a stunning outfit are virtually endless.

Illustrating Colours & Designs
Striking shades of blue and intense earth tones are illuminated by distinct accents of yellow and pink. The colourful graphic designs produce a three-dimensional effect, resulting in a visual spectacle.

Fashion & Accessories
The fashion and accessories collection was inspired by the optical illusion created by the distinctive front and back of the fabric. The outfits and bags accentuate this effect, fresh in their design and strong in their simplicity. The fashion and accessories are only available in Vlisco Boutiques and on the website.

Luxury Editions
The Luxury Editions are a combination of fabrics embellished with exclusive details and are a further translation of the Delicate Shades designs. Sophisticated embroidery, shimmering sequins and sparkling Swarovski crystals give the fabric a luxurious and feminine twist. Adding Luxury Editions to an outfit creates a completely new look. The Luxury Editions are available in Vlisco Boutiques, on the website, and in specially selected stores in Africa.

Communication Campaign
The communication campaign is inspired by the unique Vlisco drawing technique. The campaign therefore features artwork. Fashion illustrator Sabine Pieper, whose handwriting matches the brand values of Vlisco, has reinterpreted the ‘Vlisco woman’ for this campaign. Combined with the fabrics, the campaign images are the ultimate interpretation of Delicate Shades.

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