Nigeria's foremost fashion retail brand, OUCH COUTURE has showcased its new collection of Urban street Wear at the just concluded African Fashion Week London (AFWL). The Creative Director of the fashion range Uche Nnaji joined fifty other designers from across the world to exhibit Africa-inspired collections.
The AFWL provided the opportunity for
the ace designer to unveil his new collection of Urban Street Wear,
'234' which pays fashion homage to Nigeria's international dialling
code. The designer stole the night as his collection opened to an excited
reception from guests including an interview with fashion bible Vogue.
In the full glare of summer, it was the perfect time for the designer's
fabulous splash of bright colours and comfy polo's stole the night;
wowing the audience with his fresh mix of trendy sophistication and
"OUCH has been all about expansion
this way, and deepening the sense of this brand as both a part of the
Nigerian lifestyle and as an authentic African ambassador," Nnaji
said. "This is another step in that direction and we are excited
The OUCH brand was launched in 2007,
as an exclusive menswear range operating from Maryland Lagos State,
and has expanded to include outlets all over Lagos, it can also be found
in stores around the country. In 2010, the
designer showcased his Platinum Collection
range at one of fashion's biggest platforms, the New York Fashion Week.
His latest collection of Urban street wear, the '234'
range comprises mainly of Polo's and T-shirts, the designer also replicates
the cosmopolitan appeal of the I love New York
T-shirts with his I Love Lagos and I Love 9ja
The premiere of the AFWL which took
place at the Gibson Hall, Bishopsgate in London from the 5 to 6 August,
has been praised as the biggest platform ever dedicated to African inspired
fashion in Europe. The two day event was
graced by over 4700 visitors.
Photo credit: Des Richards Freelance
Fashion Photographer. Photo and Digital Art Productions.