Saturday, August 6, 2011


My Asho, the UK based online fashion store, which stocks items from leading African designer brands is
proud to announce its first pop-up shopping event on the 13 and 14 of August in Notting Hill, London.
Available under one roof will be the latest collections from top Fashion, Accessory, Children and
Homeware designers from all over Africa including Tiffany Amber Ng, Christie Brown Ghana, Jewel by Lisa,
Urbanknit, Ituen Basi, Nkwo, Kemkem Studio, Zedeye, Zebra Living, Kiki Clothing, Cocoabella and Aimas.
The boutique will be situated in the heart of Notting Hill at 47 Pembridge Road, and will offer stylish, limited
edition pieces at affordable prices. These pieces will only be available to purchase at the My Asho pop up
boutique and will not be featured on the MyAsho.Com site. On exclusive display will be:
casually tailored, off-duty chic clothing and whimsical accessories from TAN by Tiffany Amber Ng
the recently launched J Label: the diffusion line from Jewel by Lisa
beautifully embellished, hand-painted, t-shirts by Aimas
unique, handmade clutches and limited edition tie-dye batik shawls from Urbanknit
dazzling yet classic pieces from Zedeye including pieces from the Tribal Romance SS11 collection
gorgeous accessories and dresses by Christie Brown Ghana
clothing, accessories and homeware in stunning African prints by Ituen Basi
free spirited, nomadic pieces from Nkwo
signature styles infusing traditional woven African fabrics from KKS by Kemkem Studio
clean, practical and wearable pieces from the Zebra Living “Mara” Collection
stylish and fun casual wear by sport-chic brand Cocoabella
afro-centric designs for ladies and kids by Kiki Clothing

The event presents a unique opportunity to view in-person the detailed craftsmanship, vibrancy and
boldness of items typically sold via The pop-up shop will be available for a limited time only
and collections will be available while stocks last with average prices ranging from £5-£85.
Femi Shobanjo, CEO My Asho says “this is a definite milestone. It is the first time a retail space in such a
prime location has been 100% dedicated to top African designers. It just shows the demand is there for
these pieces. We are very excited for our designers

Join us at the My Asho Pop-Up Boutique
When: Saturday 13 August 2011: 10am - 6pm
Where: 47 Pembridge Road, Notting Hill, W11 3HG, London, United Kingdom


My Asho (derived from the Yoruba word “aso” meaning cloth and pronounced “ash-awe”) is an online

fashion concept, developed in 2008 to celebrate and promote the talent of African designers based

throughout the world. We aspire to become a one-stop-shop for the best in authentic African inspired


My Asho works closely with all its designers and stylists, choosing beautiful pieces from their collections to

offer to a savvy fashion-forward international audience. In addition, My Asho works with local markets

throughout Africa to bring you distinctive, one-off pieces which you can find in the My Asho Market.

Most of the products on are ethically handcrafted and produced in limited quantities, which

means customers can always be assured of find high-quality, inspired boutique style pieces at very
affordable prices.


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