Monday, August 1, 2011

FASHION EXCLUSIVE : ALTER EGO unveils RESORT 2012 COLLECTION- JOY


Designers are pushing the envelope , breaking all the rules .
The new resort 2012 collection of ALTER EGO called "JOY" is a preview of their ongoing study of modern African prints and silhouettes.

With an aim to condense the collective new contemporary Nigerian experience into beautiful everyday classics of casual and elegant clothing for real women. With a new trend of the two prints style, the exclusive fabric designs by African American textile designer, Kitwana, have seen the - "Twins and Fertility" as well as the Lagos Traffic designs become the trending factor of the season.

The “lagos traffic” print was simply inspired by many photographs and pictures of the hustle in the buzzing business hub of lagos- An everyday sight of an average transport garage .

In the spirit of easy breezy resort wear, ALTER EGO has defined the trend by the use of easy, simple silhouettes in their wrap dresses, silk shirts and cowl neck tops.









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