Friday, July 29, 2011

NEWS ; Watch Out for THE MAKING

On Saturday, 30th of July 2011, Fashion Lovers will come to witness ‘The Making’ a scheme with an objective of bringing to the limelight young budding designers to work with experienced designers and stylists in a once in a lifetime opportunity to interact with business development and entrepreneur managers in order to broaden their skills on business management.

“The Making” which will come in form of a TV Show to air on Saturdays on "Urban Spice" on Spice TV and Page3 on STV Sunday 2pm and Tuesday 9pm will show in depth – weekly, the chance and opportunity at what it takes to take fashion designing to the next level.

Fashion Lovers and audience will follow for 10weeks a panel of seasoned and experienced stylists and designers as they are given the opportunity to subject their designs to critical appraisals, evaluations and recommendations, at the end of which a list of Ten designers will be selected based on the following key criteria. These are:

·        STYLE
·        CREATIVITY
·        TASTE
·        BUSINESS PLAN AND FOCUS
·        DEPTH OF INPUT

The designers who are adjudged most creative and have cutting edge and innovative designs will be aided to limelight by shooting their collections for free for a duration of ten weeks and as well as ensure full media support on at least ten media platforms for a six week duration, after which the work and progress of such designers are to be evaluated to assess level of development that has attained both business wise and creativity wise.



The list of anticipated media platforms, which include print, online and electronic media are:

ONLINE MEDIA

·        360nobs.com
·        BellaNaija.com
·        HauteFashionAfrica.com
·        Morsi blogspot
·        Neks2u
·        Stylehousefiles.com
·        YNaija.com

PRINT MEDIA

·        Durbar magazine
·        Genevieve magazine
·        WOW magazine
·        Y magazine

After the Shoot, the Mentoring Phase begins with Seasoned Fashion Professionals such as Fashion Pioneer; Omoyemi Akerele, Mania Magazine’s Dimeji Alara, Genevieve Magazine’s Fashion Editor, Mai Atafo & Ezinne Chinkata of Wow! Magazine who will share their wealth of knowledge with the young designers as they evaluate during the assessment period and give support in helping to get stockists for their collections.

More information can be viewed on the project site at
twitter: @THEMAKING3




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