Aimas, the quirky afrocentric t-shirt and accessories label launched its store “aimas room” on Sunday the 29th of May 2011. It also previewed its new collection mama’s garden to a select clientele. Inspired by the stunning blooms that grace the garden of her mother, the collection is a burst of colour combined with a freshness that only flowers bring.
Staying true to their signature African influence, the result is a perfect mix of traditional and modern, African and Western. The beauty of the continent as well as the richness of its culture mixed with the charm of nature shines through throughout the collection. The label has also expanded its range to include men, kids and home accessories.