Thursday, March 31, 2011
AFRICA FASHION WEEK DEBUTS IN LONDON
OVER 60 DESIGNERS FROM ALL OVER THE CONTINENT OF AFRICA, TO DISPLAY THEIR ORIGINAL AFRICAN FABRICS AND DESIGNS IN LONDON IN AUGUST 2011
For the first time in history, the city of London will be hit by a two-day Tsunami of an event that will showcase everything that defines fashion from an African point of view. The event is known as Africa Fashion Week London. It will be held between 5th and 6th August 2011 at the Gibson Hall, 13 Bishopsgate London EC2N and will make history as the biggest platform ever dedicated to African inspired fashion in Europe.
Africa Fashion Week London will give equal opportunity and priority to top international fashion designers alongside new and emerging designers who use African fabrics in their designs, are inspired by African culture and art, sell to the African market or have ties to Africa. The new and emerging designers will be showcased in an event known as Revelation Show within the AFWL. Africa fashion week London is a project designed to create a loud and wide exposure and propagation of style, beauty and fashion from an African perspective, in European environment, thereby creating an atmosphere for cultural exchange; a fusion of western and African cultures, through fashion. The event will:
Feature designers from the whole of Africa;
Offer those in the fashion industry a free platform on which to showcase their brands;
Act as an opportunity for fashion designers to network among each other;
Create a portal for new designers to enter into the market and integrate into the international fashion system;
Highlight the African Textile Industry to a global audience thereby enhancing development;
Enable African countries to showcase their national fabrics through their designers, thereby enabling them to carve a niche in the global market;
Make African textiles visible to the rest of the world by creating an interactive platform that will involve the Media, Manufacturers, Designers, Retailers and Consumers.
The city of London, having the highest number of Africans in Diaspora of any European country, is the obvious choice for this event. Africa fashion Week London will also provide a platform for selected charity organizations and NGOs to propagate their missions and raise funds for their projects.
Africa Fashion Week London will be attended by fashion designers, milliners, fabric manufacturers and printers, jewelers, beauty range manufacturers, leather goods designers and manufacturers, perfumers, photographers, make-up artists, models, media houses, buyers, local and international press and indeed anyone that has any link with fashion, especially with an African interest. AFWL is open to members of the public who can come see the latest collections and buy from the numerous exhibitors from within the fashion industry who will be parading their wares for sale.
Participants include new/emerging designers under the Revelation label and renowned fashion designers. Categories accepted include fashion design, textile prints, accessories, bridals, jewelers, foot wears, milliners, lingerie and swimwear.
The event will host over 2000 members of the public.
Africa Fashion Week London is organized by Ronke Ademiluyi of Rukkies Concept and produced by Mahogany Productions.
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