Last week, DERMAOLIGICA launched its teenage range of beauty product CLEAN START to press men at the PROTEA HOTEL, Maryland. Sarah Mee, Export Manager for Dermalogica was on ground to introduce the innovative product which was formulated following intense,hands-on research by the mother Brand. MORSI PR was in charge of synergizing the media for the epoch making launch.
Before I show you the pictures from the CLEAN START launch, lets go down memory lane and revisit DERMALOGICA's first visit. Earlier, DERMALOGICA was in Nigeria to launch their CHROMA WHITE product at the VENIVICI spa. These are pictures from the launch.
Now lets view the pictures from the CLEAN START launch.
CLEAN START is specially made for pre-teens, teens and young adults. CLEAN START, which is not restricted to treating only break-outs and acne, is designed to help bring skin into balance by getting skin clean, taking on issues, and protection for better-looking skin in the vicious cycle of teenage break-outs.
A study of the teenagers suggest that their spending power is unbelievable, with their high sociability, the demand for flawless skin increases in astronomical rates. This informed the research which led to the products which we see here.
In developing this Brand, DERMALOGICA formed a formidable team of young teenagers who decided the angle and even came up with names for the different products. This group of teens and young adults assisted in the naming, albelling, packaging and product testing and were instrumental in providing DERMALOGICA with feasible ideas. This is the first beauty and health regimen targeted towards the age group. The sensitivity of the teenage skin and its requirements were all taken into cognizance in developing the product.
The clean start family includes different ranges for diverse purposes. Here is a description of some of the functions;
Ready Set, Scrub! - A Breakout Fighting, Pore refinning Duo
Smart Mouth, Lip Shine - The temptation for adults like me to 'borrow' this fantastic lip balm is from the target audience - teenagers is almost too good to ignore.
Hit the spot - as the name suggest, this acne combatant is designed to hit the acne 'spot-on'. The application for this particular product is directly on the acne and not to be rubbed all over the face like your lovely BMPRO foundation.
Welcome Matte SPF15 - Moisturisers with oil controllers to minimize shine. This lightweight lotion reduces shine and offers sun protection without drying skin. The beauty of the DERMALOGICA Brand is the abstainance from dangerous additives which result in side effects.
Wash Off - A foaming wash for the face, back and chest.
Bedtime For Breakouts - This is an overnight clearing treatment for breakouts.
All Over Clear - A refreshing mist that controls shine as it hydrates. This can be sprayed over the face to stamp out breakouts unlike 'Hit The Spot' which has to be applied spot on.
Brighten up SP15 - A multi tasking lotion with UV protection that offers a natural tint and slimmer.
With this new beauty and health regimen available, I can't help but ask myself; "Where was DERMALOGICA + CLEAN START when I was growing up?"